/* ============================================================
   BRAVO AGENCY — Propuestas Comerciales ("/propuestas")
   ------------------------------------------------------------
   Plantilla reutilizable para presentar propuestas de 3 niveles
   a cualquier cliente. Comparte la identidad visual del sitio
   principal (colores, tipografías, botones, animaciones).

   Cómo usarla para un cliente nuevo:
   1. Crea una carpeta: /propuestas/nombre-del-cliente/
   2. Copia /propuestas/nowo/index.html como punto de partida
   3. Cambia: nombre del cliente, contexto, precios/planes,
      el mensaje de WhatsApp de cada botón, y listo.
   4. Enlaza este mismo CSS con: <link rel="stylesheet" href="../assets/propuestas.css">
   ============================================================ */

:root{
  --white:#ffffff;
  --black:#0a0a0a;
  --black-soft:#111111;
  --red:#ff0000;
  --red-deep:#c00000;
  --red-glow:rgba(255,0,0,.16);
  --ink:#111111;
  --gray:#5c5c5c;
  --gray-light:#8c8c8c;
  --gray-on-black:#a3a39c;
  --line:#e7e6e2;
  --line-dark:#2a2a2a;
  --display: -apple-system, "Helvetica Neue", Helvetica, Arial, sans-serif;
  --body: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --container: 1180px;
  --container-narrow: 780px;
}

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:var(--white);
  color:var(--ink);
  font-family:var(--body);
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit;}
ul{list-style:none;}
.wrap{max-width:var(--container);margin:0 auto;padding:0 24px;}
.wrap-narrow{max-width:var(--container-narrow);margin:0 auto;padding:0 24px;}
::selection{background:var(--red);color:#fff;}

h1,h2,h3{font-family:var(--display);font-weight:900;letter-spacing:-.025em;line-height:1.05;}

.eyebrow{
  font-family:var(--display);font-size:13px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--red);font-weight:800;display:inline-flex;align-items:center;gap:10px;margin-bottom:20px;
}
.eyebrow::before{content:"";width:24px;height:3px;background:var(--red);display:inline-block;}
.eyebrow.center{justify-content:center;}

section{padding:90px 0;}
.section-dark{background:var(--black);color:var(--white);}
.section-dark .gray{color:var(--gray-on-black);}

.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  background:var(--red);color:#fff;font-weight:800;font-size:14.5px;padding:15px 28px;
  letter-spacing:.01em;border-radius:999px;transition:transform .2s ease, box-shadow .2s ease, background .2s ease;
  white-space:nowrap;
}
.btn:hover{transform:translateY(-2px);box-shadow:0 14px 30px var(--red-glow);background:#ff1a1a;}
.btn-lg{padding:18px 30px;font-size:15.5px;}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line);}
.btn-ghost:hover{background:var(--ink);color:#fff;border-color:var(--ink);box-shadow:none;}
.btn-block{width:100%;}

/* =================== HEADER (minimal) =================== */
.propuesta-header{
  position:sticky;top:0;left:0;right:0;z-index:100;
  background:rgba(255,255,255,.88);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
.propuesta-nav{display:flex;align-items:center;justify-content:space-between;padding:14px 24px;max-width:var(--container);margin:0 auto;}
.propuesta-nav .logo-mark img{height:48px;width:auto;}
.propuesta-nav .tag{font-size:12.5px;font-weight:800;color:var(--gray);letter-spacing:.03em;text-transform:uppercase;}

/* =================== HERO =================== */
.propuesta-hero{padding:80px 0 60px;text-align:center;background:var(--black);color:var(--white);}
.propuesta-hero .wrap{max-width:820px;}
.propuesta-hero .client-tag{
  display:inline-block;font-size:12.5px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;
  color:var(--gray-on-black);border:1px solid var(--line-dark);padding:8px 18px;border-radius:999px;margin-bottom:24px;
}
.propuesta-hero h1{font-size:clamp(30px,4.4vw,52px);margin-bottom:20px;}
.propuesta-hero h1 .hl{color:var(--red);font-style:italic;}
.propuesta-hero p{font-size:17px;color:var(--gray-on-black);font-weight:500;max-width:600px;margin:0 auto;}

/* =================== CONTEXTO =================== */
.contexto-box{background:#fafafa;border:1px solid var(--line);border-radius:16px;padding:36px 40px;}
.contexto-box p{font-size:15.5px;color:var(--gray);font-weight:500;line-height:1.65;}
.contexto-box p + p{margin-top:16px;}

/* =================== PLANES / PRICING =================== */
.plans-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch;}
.plan-card{
  border:1.5px solid var(--line);border-radius:20px;padding:36px 28px;background:#fff;
  display:flex;flex-direction:column;position:relative;transition:transform .25s ease, box-shadow .25s ease;
}
.plan-card:hover{transform:translateY(-4px);box-shadow:0 30px 60px rgba(0,0,0,.08);}
.plan-card.featured{border-color:var(--red);box-shadow:0 20px 50px var(--red-glow);}
.plan-card .badge{
  position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--red);color:#fff;
  font-size:11px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;padding:7px 16px;border-radius:999px;
  white-space:nowrap;
}
.plan-card .plan-name{font-size:12px;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:var(--red);margin-bottom:10px;}
.plan-card h3{font-size:22px;margin-bottom:16px;line-height:1.2;}
.plan-card .price{font-family:var(--display);font-weight:900;font-size:34px;color:var(--ink);margin-bottom:2px;}
.plan-card .price .per{font-size:14px;font-weight:600;color:var(--gray);}
.plan-card .iva-note{font-size:12px;color:var(--gray-light);font-weight:600;margin-bottom:24px;}
.plan-card .feature-list{flex:1;margin-bottom:28px;}
.plan-card .feature-list li{
  display:flex;align-items:flex-start;gap:10px;font-size:14px;font-weight:500;color:var(--ink);
  padding:9px 0;border-top:1px solid var(--line);
}
.plan-card .feature-list li:first-child{border-top:none;}
.plan-card .feature-list li .mark{flex:none;width:18px;height:18px;border-radius:50%;background:var(--red);color:#fff;
  display:flex;align-items:center;justify-content:center;font-size:10.5px;font-weight:900;margin-top:1px;}
.plan-card .feature-list li.included-all{color:var(--red);font-weight:800;font-size:14px;border-top:none;padding-top:0;}

/* =================== NOTAS IMPORTANTES =================== */
.notas-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;}
.nota-card{background:#fafafa;border:1px solid var(--line);border-radius:14px;padding:24px 26px;}
.nota-card .n-title{font-size:13px;font-weight:800;color:var(--red);text-transform:uppercase;letter-spacing:.03em;margin-bottom:8px;}
.nota-card p{font-size:14px;color:var(--gray);font-weight:500;line-height:1.55;}

/* =================== CONFIRMACIÓN (oculta hasta aceptar) =================== */
.confirm-panel{
  display:none;background:var(--black);color:#fff;border-radius:20px;padding:48px 40px;text-align:center;
  margin-top:20px;
}
.confirm-panel.show{display:block;animation:fadeInUp .5s ease;}
.confirm-panel .icon{font-size:44px;margin-bottom:16px;}
.confirm-panel h3{font-size:26px;margin-bottom:12px;}
.confirm-panel p{font-size:15px;color:var(--gray-on-black);font-weight:500;max-width:460px;margin:0 auto;}
.confirm-panel .plan-chosen{color:var(--red);font-weight:800;}
@keyframes fadeInUp{from{opacity:0;transform:translateY(14px);}to{opacity:1;transform:translateY(0);}}

/* =================== NUMERACIÓN DE SECCIÓN (estilo consultoría) =================== */
.section-num-row{display:flex;align-items:baseline;gap:18px;margin-bottom:22px;}
.section-num{font-family:var(--display);font-size:15px;font-weight:900;color:var(--red);letter-spacing:.02em;}
.section-num-line{flex:1;height:1px;background:var(--line);}
.section-dark .section-num-line{background:var(--line-dark);}
.narrative-title{font-size:clamp(24px,2.8vw,34px);margin-bottom:22px;max-width:640px;}
.narrative-block p{font-size:16px;line-height:1.75;color:var(--gray);font-weight:500;max-width:760px;}
.narrative-block p + p{margin-top:18px;}
.section-dark .narrative-block p{color:var(--gray-on-black);}

/* =================== FASES DE IMPLEMENTACIÓN =================== */
.phase-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:10px;}
.phase-card{border:1px solid var(--line);border-radius:16px;padding:28px 24px;background:#fff;}
.phase-card .phase-num{font-family:var(--display);font-size:28px;font-weight:900;color:var(--red);opacity:.9;margin-bottom:14px;}
.phase-card h4{font-size:16px;margin-bottom:10px;line-height:1.3;}
.phase-card p{font-size:13.5px;color:var(--gray);font-weight:500;line-height:1.5;}

/* =================== FILOSOFÍA / PROPUESTA DE VALOR =================== */
.philosophy-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;}
.philosophy-item{display:flex;gap:16px;align-items:flex-start;}
.philosophy-item .dot{flex:none;width:8px;height:8px;border-radius:50%;background:var(--red);margin-top:8px;}
.philosophy-item h4{font-size:15.5px;margin-bottom:6px;color:#fff;}
.philosophy-item p{font-size:14px;color:var(--gray-on-black);font-weight:500;line-height:1.55;}

/* =================== RECOMENDACIÓN =================== */
.recommendation-box{
  border:1.5px solid var(--red);border-radius:20px;padding:40px 44px;background:linear-gradient(155deg,#fff 0%,#fff8f8 100%);
}
.recommendation-box .rec-tag{display:inline-block;font-size:11.5px;font-weight:800;letter-spacing:.05em;text-transform:uppercase;
  color:#fff;background:var(--red);padding:7px 16px;border-radius:999px;margin-bottom:18px;}
.recommendation-box h3{font-size:22px;margin-bottom:14px;}
.recommendation-box p{font-size:15px;color:var(--gray);font-weight:500;line-height:1.65;max-width:720px;}

/* =================== CIERRE =================== */
.cierre-box{text-align:center;max-width:640px;margin:0 auto;}
.cierre-box p{font-size:16px;color:var(--gray-on-black);font-weight:500;line-height:1.7;margin-bottom:10px;}

/* =================== FOOTER =================== */
footer{padding:40px 0;background:var(--black);border-top:1px solid var(--line-dark);}
.footer-row{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;}
.footer-row img{height:48px;filter:brightness(0) invert(1);opacity:.9;}
.footer-row .copy{font-size:12px;color:var(--gray-on-black);}

/* =================== REVEAL =================== */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease, transform .6s ease;}
.reveal.in{opacity:1;transform:translateY(0);}
@media (prefers-reduced-motion: reduce){.reveal{opacity:1;transform:none;transition:none;}html{scroll-behavior:auto;}}

/* =================== RESPONSIVE =================== */
@media (max-width:900px){
  .plans-grid{grid-template-columns:1fr;}
  .notas-grid{grid-template-columns:1fr;}
  .phase-grid{grid-template-columns:1fr 1fr;}
  .philosophy-grid{grid-template-columns:1fr;}
  section{padding:60px 0;}
  .propuesta-hero{padding:56px 0 44px;}
  .contexto-box{padding:28px 24px;}
  .recommendation-box{padding:30px 26px;}
}
@media (max-width:600px){
  .phase-grid{grid-template-columns:1fr;}
}

/* ============================================================
   Extensiones específicas para /planes (landing de precios)
   ============================================================ */

/* Stats mini (prueba social rápida en el hero) */
.stats-mini-row{display:flex;justify-content:center;gap:48px;margin-top:36px;flex-wrap:wrap;}
.stats-mini{text-align:center;}
.stats-mini .num{font-family:var(--display);font-weight:900;font-size:28px;color:#fff;}
.stats-mini .label{font-size:12px;color:var(--gray-on-black);font-weight:600;text-transform:uppercase;letter-spacing:.03em;margin-top:2px;}

/* Filosofía mini (3 puntos, versión condensada) */
.mini-philosophy{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.mini-philosophy .item{text-align:center;}
.mini-philosophy .item .ico{width:44px;height:44px;border-radius:50%;background:var(--red-glow);color:var(--red);
  display:flex;align-items:center;justify-content:center;font-weight:900;font-size:16px;margin:0 auto 14px;}
.mini-philosophy h4{font-size:15px;margin-bottom:6px;}
.mini-philosophy p{font-size:13.5px;color:var(--gray);font-weight:500;line-height:1.5;}

/* FAQ simple */
.faq-mini{max-width:760px;margin:0 auto;}
.faq-mini-item{border-top:1px solid var(--line);padding:22px 0;}
.faq-mini-item:last-child{border-bottom:1px solid var(--line);}
.faq-mini-item h4{font-size:15.5px;margin-bottom:8px;}
.faq-mini-item p{font-size:14px;color:var(--gray);font-weight:500;line-height:1.6;}

@media (max-width:900px){
  .mini-philosophy{grid-template-columns:1fr;}
  .stats-mini-row{gap:28px;}
}

/* Tipos de contenido (glosario breve) */
.content-types-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:24px;max-width:820px;margin:0 auto;}
.content-types-grid .item{text-align:center;}
.content-types-grid .item .ico{width:44px;height:44px;border-radius:50%;background:var(--red-glow);color:var(--red);
  display:flex;align-items:center;justify-content:center;font-weight:900;font-size:16px;margin:0 auto 14px;}
.content-types-grid h4{font-size:15px;margin-bottom:6px;}
.content-types-grid p{font-size:13.5px;color:var(--gray);font-weight:500;line-height:1.5;}

/* Glosario de tipos de contenido */
.content-types-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:22px;}
.content-type-item{border:1px solid var(--line);border-radius:14px;padding:26px 24px;background:#fff;}
.content-type-item h4{font-size:15.5px;margin-bottom:8px;color:var(--red);}
.content-type-item p{font-size:14px;color:var(--gray);font-weight:500;line-height:1.55;}